![]() Here are 15 power players to watch in the years to come, listed in alphabetical order by last name. "It's going to be a much bigger industry in 10 years, much more institutionalized." "We're still in the really early days of where single-family rental is going," Gary Berman, CEO of the single-family rental giant Tricon Residential, told Insider. The competitive landscape remains dominated by mom-and-pop landlords whose portfolios often total just a handful of properties.īut the prevailing consensus is that big investors will be looking to grab more single-family rentals in the future, either through acquisitions or by developing entire housing communities that will be operated as rentals, a strategy known as "build to rent." Institutional investors own about 450,000 single-family rentals today, though that is still just a tiny fraction of the 20 million scattered across the US, according to Roofstock. Their companies are providing the operational know-how, research, and manpower fueling Wall Street's latest big bet on the housing market. The 15 power players on this list have helped lead the charge in transforming single-family rentals from a fringe investment opportunity after the financial crisis into a legitimate asset class. Institutional investors, including big names like Blackstone and Starwood Capital Group, have announced more than $50 billion in capital allocations to SFR since 2020, according to an analysis by John Burns Real Estate Consulting. ![]() Single-family rentals have emerged as one of the hottest real-estate plays today, and Wall Street has taken notice. This story is available exclusively to InsiderĪnd start reading now. Account icon An icon in the shape of a person's head and shoulders.
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